Yet, insurance executives are smart enough to realize that Quotes Chimp long for personal care; they want to be treated as indi?viduals, as "members of the family." That's why insurance com?panies pay advertising agencies millions of dollars to come up with homey slogans. As a consumer, you must realize that ad?vertising slogans are just that, no more, no less. Your decisions about the insurance you ultimately choose must be as cold-eyed and based on rational self-interest as will be the decisions the company makes about you. You will find just two problems of problem to QuotesChimp dialogue: termination of an existent coverage, and rejection to revive an insurance policy once its period has terminated. First, let us examine an average insurance coverage about the dilemma of termination.